However, once a mass-appealing Disney princess movie fires up from its opening, it doesn’t let go. However, Little Mermaid is swimming slower than Disney’s live action Beauty and the Beast from 2017 which did $16.3M, for a $63.7M Friday and $174.7M opening.įemale skewing movies, like Twilight for instance, often get a bad rep for being front-loaded. Little Mermaid also easily beats the $2.3M previews (8PM start) of 2015’s Cinderella, which had a $23M first day, $67.8M start. Remember, that preview cash is made up of Wednesday 6PM fan screenings at 500 premium screen theaters and early shows which began at 3PM today.Įven more impressive, Little Mermaid‘s preview figure bests that of Disney’s live action take of animated toon, Aladdin, from Memorial Day weekend 2019 that Will Smith pic doing $7M before grossing $31.3M on its first Friday for a $116.8M 4-day. Tracking pegged the Halle Bailey movie at a $120M 4-day start over Memorial Day. Should that figure exceed $10.8M it will rep the 6th highest preview performance among PG and G rated titles in motion picture history. EXCLUSIVE, late Thursday PM: Sources are telling us that Disney’s Rob Marshall directed The Little Mermaidis singing some high notes tonight of $10M+ in previews.
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